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Do You See It? It's Lurking Behind the Pumpkin

9/20/2018

 
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You’ve probably seen the telltale signs already.

The dedicated row in Costco.

The twinkly lights cleverly tucked behind a pumpkin.

The facebook memes announcing how many weeks/days/hours until Christmas.

It’s undeniable…the holidays will be here before you know it!


Living in the desert, we’re still sweating out 100 degree days so the physical cue that we’re heading into the holidays just isn’t there. And yet, I sort of feel it. It’s like something lurking in the shadows waiting to rush me when the coast is clear. Whether I’m ready or not, Christmas will be here in a blink.

That got me thinking about gifts. Many folks love the idea of sharing memories and stories as a Christmas gift. It might be from a parent who wants to pass along their wisdom and values to their adult children. Or, it may be the adult child, looking for a unique gift for their parent. How many of you struggle with what to get the person who has everything? Yup…me too. Gifting a personal history is a great way of saying you honor and love the person. Plus, it’s a fun activity for them to do. Reviewing one’s life and seeing how far one has come gives a boost of confidence. Reminiscing opens up doors in the mind that release memories not thought about in years. A former client, Sam, summed it up well, "Michele unlocked memories that we had not thought about in many, many years ... now captured for posterity. I believe our family members will be very grateful to receive, individually, little computer thumb drives that will, in our own voices, tell our life story."

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Thanks Michele for sharing your article and reminding us why it is important to capture the memories and leave our legacy!
Contact Michele Trent for more information to give the gift of wisdom!
[email protected]
623.696.6998

Can an Organization Help to Sustain Business Growth?

9/7/2018

 
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There are several factors involve for a business to ensure sustainable growth. These include the people, the internal resource support, and organizational culture.  No business would thrive without these three elements, thus it is important to know how they work.

People
Any business or organization will not operate without the people who play the significant roles. Senior marketing executives are an example of key personnel who are responsible and accountable to help the business achieve longer-term profit and revenue streams.

It is important for an organization to have a business leader who aims for longer-term growth of the business. If your business is in digital marketing, it’s essential to have a business leader who can perform the role of a Growth Champion. This kind of business leader is more focused on the marketing side of the business. 

Organizational Culture
No matter how efficient a business leader or a Growth Champion in implementing a digital marketing strategy, there are still odds that can hinder success. The organizational culture greatly affects the growth of a business. Not all the people in the organization think about the business growth. 

For a business to achieve sustainable growth, it is important that all the people in the organization should have the common goal that is to help the business grow. It’s necessary that all each and every one in the organization regardless of the position description should exert effort and give their time wholeheartedly. Time and effort are the foundation for growth and is also essential for the success of the business. 

Internal Resource Support
It’s impossible for a business to succeed if only the Growth Champion or the Senior Marketing Executive is the only one working for it. The truth is that a business leader needs internal resource support to implement a digital marketing strategy. 
Internal resources include knowledge, insights, expertise, and technology, access to customers and business support and services. The internal resource support must be able to help the business executives to define, build and start new opportunities for business growth. Likewise, they should also actively engage in any project that sets new opportunities and that would be helpful for the business

A business will not succeed without a Growth Champion and a collaborative team. The organization as a whole should consider organic growth without putting aside the values and culture of the company. Likewise, the entire organization should set and follow goals for the common good of the company. The goals must ensure the right balance between long-term and short-term. 

Indeed, digital marketing strategy is not the only means to make a business successful. The building blocks including the people (growth champion), organizational culture, and internal resource support form the foundation of a successful and sustainable business growth. 

In the same manner, in implementing digital marketing it is also important to identify the customer segments, the brands, and channels. The business leader should identify where the real headroom is leading to.

Let Meliora, be your solution to develop the platform that allows employees to make their choices and focus on the wellness dimension(s) that is right for them. When your focus is Growth, we are your answer.

Reach out today, Click Here to Schedule an Appointment
Call Bill Johnston at 817-869-1310 or email [email protected]
Visit our website at melioratechnology.com - Meliora. In Pursuit of Better.

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